Our “Storytelling: Social Media & Transmedia panel” kicked off our SMW LA at the WGA. Creators of transmedia stories based on MTV, LOST, SALT, and Star Wars shared tips: create sense of discovery, immersive world, exclusive content, authentic voice, respect aud, engage aud to tweet back, improvise to aud co-storytelling. We even Skyped in a Transmedia PhD from London!
- Nina Bargiel, Disney Television Writer, Lizzie McGuire; MTV’s Streamy-award winning Valemont experience and Savage County @slackmistress
- Nathan Mayfield, Hoodlum, Co-founder and Chief Creative Officer. Hoodlum created transmedia campaigns for Sony Pictures’ SALT, LOST and Flash Forward @hoodlumactive
- Jay Bushman, Loose-Fish project. alternative reality game creator @jaybushman
- Annie Lukowski, Working Bug. Director of Road to the Altar, web series starring Jaleel White which used social media to extend the story engage fans between episodes @WorkingBug
- John David Heinsen, @Bunnygraph Producer’s Guild of America, Co-Chair of Mobile New Media Council
- Juan Devis, PBS, Director of New Media @jdevis @KCETdepartures
- Alison Norrington, romcom digi-novel author and PhD in Transmedia, we Skyped Alison in from London at 4am her time! @storycentral
- Jethro Rothe-Kushel Co-Founder IVY Entertainment & Entertainment Institute, motion picture & television producer/director for The Oscars, ABC, Paramount for ten motion pictures.
- Kevin Winston, Co-Founder IVY Entertainment, Digital LA founder, previously at Fox Interactive Media, MySpace, IGN, Sony Pictures Digital
DEALMAKERS AND DEAL BREAKERS PANEL
April 2, 2010
Navigating The “Deal” in Hollywood
Thursday, April 8, 2010
Writers Guild of America
Dealmakers and deal-breakers fuel Hollywood. In this one-time-only panel, Hollywood’s dealmakers discuss the inside scoop of what happens behind the scenes in film, tv, and new media.
Ever wonder what it takes to make it happen in Hollywood? Find out at this exclusive event.
7pm – Networking, Mixing
8pm – Panel begins
Location:
Writers Guild of America
7000 W. Third Street
Los Angeles 90048
(southwest corner of Third & Fairfax )
Parking:
FREE under building – garage entrance on Blackburn (1 block south of Third Street)
Cost:
$25 for DAEMA members.
$35 for non-members.
($10 for Young Alums ’05′s and younger)
NOTE: No ticket’s available at the door. Only 100 spaces available, and all past WGA events have sold out. RSVP by sending ticket payment via PayPal:
www.paypal.com to DartmouthEntertainment@gmail. com.
Featuring:
ZOLA MASHARIKI
SENIOR VICE PRESIDENT OF PRODUCTION
FOX SEARCHLIGHT PICTURES
Born and raised in Brooklyn, New York, Zola B. Mashariki is currently a Senior Vice President of Production at Fox Searchlight Pictures in Los Angeles. She is a graduate of Dartmouth College and Harvard Law School and a former corporate attorney at Proskauer Rose LLP in New York and Manatt, Phelps and Phillips LLP in Los Angeles. Ms. Mashariki has worked on a number of feature films, including ANTWONE FISHER, IN AMERICA, KINSEY, THE NAMESAKE, FAST FOOD NATION, THE SAVAGES, SECRET LIFE OF BEES, and NOTORIOUS. She recently completed OUR FAMILY WEDDING, a clash-of-cultures comedy starring America Ferrera and Forest Whitaker, and JUST WRIGHT, a romantic comedy starring Queen Latifah, Common, and Paula Patton.
MATT KEENER
MANAGING PARTNER SCENARIO
FORMER ICM / APA AGENT
Matt Keener is senior managing partner at Scenario, a new production and talent management company in Los Angeles. Previously, Matt was a motion picture and television literary agent (ICM, APA), story development executive (Michael Phillips Productions) and independent producer. As such, he has developed projects for such filmmakers as Wolfgang Petersen, Ridley Scott, Steven Soderbergh and Steven Spielberg. He is a founding director of the Los Angeles Film Festival, and has written, directed, produced and/or ‘godfathered’ numerous indie art house feature films and documentaries.
TIM O’HAIR
MOTION PICTURE FINANCE, PARADIGM
Tim O’Hair is with the Motion Picture Finance department of Paradigm, working on independent film packaging, structured finance, international co-production, and film sales. Prior to becoming an agent, he was an independent producer of such titles as the 2008 IFC release HOW TO ROB A BANK and Sony’s THE PLAGUE. Previously, O’Hair was a production executive at Universal Pictures, where he helped oversee numerous projects through development and production, including: BRING IT ON, BRIDGET JONE’S DIARY, 8 MILE, THE FAMILY MAN, HOW HIGH, U-571, and HULK. O’Hair began his career in New York, as a financial and sales executive at Orion Pictures International. He holds an A.B. from Dartmouth College and an M.B.A. from Columbia University.
STEVE HUTENSKY
SR. VP & HEAD OF BUSINESS AFFAIRS, RELATIVITY
FORMER MIRAMAX EXECUTIVE
Steve Hutensky joined Relativity in June 2009 as Senior Executive Vice President and Head of Business Affairs. At Relativity, Hutensky oversees all business and legal aspects of the company’s single picture business, including distribution, financing, co-productions, talent agreements and the management of films in production. Prior to joining Relativity, Hutensky worked as an independent producer based in New York City. From 1995 to 2004, Hutensky worked as an executive at Miramax Films, holding a variety of positions and serving as one of the principal advisors and top executives to the company’s co-chairman, Harvey Weinstein. At Miramax, Hutensky ran the business and legal affairs department for the Miramax label, served as a creative executive in the company’s production and development group and oversaw the company’s various non-film businesses including its book division and investments in magazines, real estate and restaurants Prior to Miramax, Hutensky worked in New York as an attorney for the firm of Jones, Day, Reavis & Pogue and as an investment banker for a division of Chemical Bank. He received his B.A, from Dartmouth College and J.D. from New York University.
LARRY R. STEPHENS, ESQ.
FORMER SR VP FOR LEGAL AFFAIRS, SONY PICTURES MUSIC GROUP
Former Senior Vice President for Legal Affairs for Sony Pictures’ Music Group, Larry Stephens is a Brooklyn native, Dartmouth College graduate (Class of 1970) and graduate of the Harvard Law School (1974). For 35 years he has been engaged in counseling some of the most highly recognized brands over the last half century, including Merrill Lynch – where he began his career as in-house counsel in its Wall Street offices at One Liberty Plaza – ABC Records and Motown Records, as well as Sony Pictures. While at Sony, Larry was engaged primarily in securing the rights to use music for such projects as: BOYZ N THE HOOD, SLEEPLESS IN SEATTLE, MEN IN BLACK, SPIDERMAN and THE DA VINCI CODE. After 20 years with Sony, Larry most recently retired and is looking forward to pursuing his interests in photography, golf and community service.
JOE LABRACIO
AGENT, ALTERNATIVE TELEVISION DEPARTMENT, UTA
Joe LaBracio is an agent in the Alternative Television department at United Talent Agency (UTA), where he has played an integral role in building the agency’s international and cable television business, packaging more than 30 cable television shows in the past year. LaBracio represents Emmy and Peabody-award winning executive producers, directors and production companies as well as several independent UK production companies. A graduate of Dartmouth College with a degree in Government and Italian, LaBracio began his television career doing a producer fellowship at ABC News Nightline. He cut the fellowship short to work as Ted Koppel’s assistant for two years before moving to Los Angeles to work at CBS where he was hired as an assistant to then Senior Vice President of Alternative Series Development, Ghen Maynard. LaBracio was rapidly promoted through the ranks at CBS in 10 months and served as Director of Alternative Series Development, where he oversaw production on “The Amazing Race,” “Big Brother,” and “Rock Star,” among others before leaving to join CAA as an agent in 2006. He left CAA along with Michael Camacho (UTA partner and head of Alternative Television) to join UTA in 2008.
BRANT ROSE
FOUNDER, BRANT ROSE AGENCY
FORMER UTA AGENT
Brant Rose started the Brant Rose Agency in 2000, having begun his career in agenting at UTA in 1994. His agency represents writers, directors and producers for film, tv and new media. He has shaped the careers of a number of Academy Award, Golden Globe, WGA and Independent Spirit Award winners and nominees. He has served on the Sundance Producers Conference, American Cinematheque Board, Squaw Valley Conference of Writers, and I Have A Dream Foundation-LA. Prior to the entertainment business, he worked at Procter & Gamble in brand management after graduating from Dartmouth College with a degree in Government.
DAEMA ANNUAL MEETING
March 11, 2010
Tuesday April 20, 2010
Academy of Motion Picture Arts & Sciences, Los Angeles
We will be holding our annual meeting on Tuesday, April 20, 2010 at the ACADEMY OF MOTION PICTURE ARTS AND SCIENCES thanks to the generosity of Ellen Harrington ’85. Please RSVP today by email to DartmouthEntertainment@gmail.com.

Bottle Rocket, Culver City, CA
Two dozen alums and FODA (Friends of Dartmouth Alum) joined an intimate mixer in the first ever Entertainment Law mixer co-sponsored event between DAEMA & DLA.
Dartmouth Alumni in Entertainment & Media Assoc (DAEMA) & Dartmouth Lawyers Association (DLA) Team Up
March 2, 2010
Tuesday, March 9, 6:30pm
Join us for our inaugural DLA/DAEMA (Dartmouth Lawyers Association/Dartmouth Alumni in Entertainment and Media Association) get-together on March 9, 2010!
We will be enjoying wine and snacks at BottleRock in Culver City starting at 6:30 P.M. (http://www.bottlerock.net/culvercity/culver-city-wine-bar.html)
RSVP to DAEMA (dartmouthentertainment@gmail.com) so we know how much space to stake out.
Oscar Viewing Party
March 2, 2010
March 7, 2010, 4:30-8p
Capitol City, Hollywood
Get ready for the big awards show of the year: it’s our annual Oscars Viewing Party! We had so much fun dressing up and watching the show together last year, we’re looking forward to more of the fun this year.
We’ll also:
- Play our winner prediction game for your chance to win prizes like Arclight giftcards
- Dress up (optional): blazer for guys, cocktail dress for ladies
- Drink specials: Try some of Capitol City’s three Oscar-nominated film $8 drink specials (their mixologist is concocting the blue Avatar drink, etc.)
- Network like crazy during the commercial breaks!
Note: We’ve changed venues to Capitol City restaurant in Hollywood cuz they got a big 14×8 ft. digital screen in their dining room, along with 9 flatscreens! Also, we’ve invited Digital LA to increase ur networking circles. Price: $10 pre-registration to get on our list and ballot prediction game, plus $25 dinner at the restaurant. Cash bar. Register via Paypal and more info at http://ivyentertainment.org
IVY Entertainment Sundance Mixer
January 15, 2010

Saturday Jan 23, 2-4p
Downstairs bar on Main St., Park City UT
Going to Sundance? Swing by our IVY Entertainment mixer! Yale in Hollywood and Harvardwood are spearheading IVY Entertainment’s SIXTH annual Sundance mixer up in Park City, Utah. Take a break from your Sundance movie hopping, party schmoozing, and skiing/snowboarding to network with other IVY Entertainment alums, and trade tips on best movies – and the best parties. Meet alums from Brown, Cornell, Columbia, Harvard, Princeton, Stanford, UPenn, and Yale who have movies and friends at the fest.
We’ll be conveniently located: right at the base of Main St., at Downstairs bar, same as last year. 625 Main St (at Heber Av).
Free admission, Cash Bar, must be on our guest list. Capacity limited. Limit plus ONE guest.
TO RSVP: Just reply YES on our Facebook invitation. We’ll print the YES RSVPs as our guest list.
http://www.facebook.com/event.php?eid=280137155217
Contact email: assistant@cl-legal.com. See you at Sundance!
HOW TO MAKE A HIT TV SERIES
August 10, 2009
*THURS, AUG 20, 2009*Come mix, mingle and learn from Hollywood’s top television creator of “Gray’s Anatomy” & “Private Practice” about how to make a successful series that runs season after season.
Agenda:
Thursday, August 20, 2009
7PM – FREE Cocktails & Appetizers
7:30PM – Panel featuring Shonda Rhimes ’91
Location:
Writers Guild of America
7000 W. Third Street
Los Angeles 90048
(southwest corner of Third & Fairfax )
Parking:
FREE under building – garage entrance on Blackburn (1 block south of
Third Street)
Cost:
$20 for DAEMA members.
$30 for non-members.
($10 for Young Alums)
More Info:
DartmouthEntertainment@gmail.com
Don’t miss out. Space is limited for this exclusive and intimate event, so RSVP now to insure your spot.
*************
NOTE: No ticket’s available at the door. RSVP by sending ticket
payment via PayPal (www.paypal.com) to “DartmouthEntertainment@gmail.com“.
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The driving creative force behind one of the most successful television medical dramas since ER, tireless multi-hyphenate Shonda Rhimes worked for years as a feature-film screenwriter before bringing Grey’s Anatomy to the small screen in 2005. Of course, writing comes easy for the lifelong storyteller who was tape-recording stories for her parents to transcribe before she even learned to spell, yet entering into the world of show business proved a formidable task for the artist who wasn’t used to the idea of dealing with network executives.
It was Rhimes’ screenplay for Introducing Dorothy Dandridge that earned actress Halle Berry her first Emmy, and after the success of the Britney Spears road movie Crossroads and the well-received Princess Diaries 2: Royal Engagement, it seemed that the emerging talent had a successful career writing features in her future. Yet all of that would change when Rhimes adopted a newborn child back in 2002. In the months after adopting the child, Rhimes found herself largely housebound and rediscovering her love of television. Realizing that she was just as capable of creating a successful weekly series as she was a stand-alone feature, the ambitious writer created a show concerning a group of sexy young war correspondents. As fate would have it, however, the war in Iraq would prompt Touchstone to cancel the series before it even went before the cameras, yet rumors persisted that the studio was searching for a quality medical drama. It didn’t take long for the University Park, IL, native to grasp the inherent drama of being a medical intern, and in 2005, Grey’s Anatomy debuted to critical and popular acclaim. It seemed that the writer who had once been accepted to USC on the prestigious Gary Rosenberg Writing Fellowship had finally arrived, and that, despite some hard times getting there, Rhimes had finally hit her stride as a writer, while showing impressive growth as a producer as well.
With Grey’s Anatomy still maintaining an impressive fan base three years after its debut, Rhimes continued telling the story of popular character Dr. Addison Forbes Montgomery (Kate Walsh) in the spin-off series Private Practice in fall 2007.
Tuck Media & Entertainment Symposium
April 1, 2009

| Friday, April 3, 2009
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| Join featured artists, producers, entrepreneurs, investors, and media specialists to explore the rapidly-changing landscape of entertainment. This one-day event will feature live entertainment, presentations, and roundtable discussions about the monetization of artistic content. Space is limited, so sign up today. | |
| Register now (free for Tuck/Dartmouth) à www.tuckmedia.net | |
| SCHEDULE OF EVENTS | ||
| THURSDAY, APRIL 2 | ||
| 4 – 6 pm Conway Foyer | Advance Registration | |
| 10:00 pm Cohen Great Hall | Open Jam Music Session
Who said there is no musical talent at Tuck? Come see the bankers and quant jocks share their talents. Or better yet, come perform yourself! Hosted by the Tuck Band and sponsored by Harpoon Brewery. |
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| FRIDAY, APRIL 3 | ||
| 8:00 am Raether Atrium | Registration and Light Breakfast | |
| 9:00 am Raether Atrium | Welcome Speeches | |
| 9:40 am Borelli Classroom | Ethics Panel: Copyright Law and Fair Use
The Ethics panel, sponsored by the Allwin Initiative and hosted by Senior Associate Dean Robert Hansen, will explore the ethical issues surrounding illegal file downloads and the fair use of creative content. |
|
| 11:10 am Georgiopoulos Classroom | Creative Presentation: “Madmen – The Art of the Brand”
Emmy-Award-Winning Producer Cara McKenney discusses the creative process of turning an idea into the award-winning title sequence for one of the most acclaimed shows in recent history. |
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| 12 – 1 pm | Lunch Break | |
| 1:00 pm Georgiopoulos Classroom | Keynote Event: The Past and Future of Filmed Entertainment
Veteran producer and director Paul Lazarus (D’76), whose credits include television shows such as “Melrose Place” and “Samantha Who?” will present his perspective on the future of the television and film industries. |
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| 2:00 pm Cohen Great Hall | Songwriters in the Round
Singer / Songwriters Jason Spooner, Jud Caswell, and Charlotte Kendrick will share their songs, and the stories behind them. |
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| 3:10 pm Borelli Classroom | Operator Panel: Changing Landscape for Creative Companies
The Operator panel, sponsored by the Center for Digital Strategies and hosted by Professor Eric Johnson, will assemble a group of executives who are addressing the challenges of the rapidly changing digital environment. |
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| 4:40 pm Borelli Classroom | Investor Panel: Investing in Media & Entertainment
The Investor panel, sponsored by the Center for Private Equity, will explore the challenges of, and opportunities for, investing in media & entertainment. |
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| 6:00 pm Raether Atrium | TuckTails and Closing Reception
Musical performances by the Jason Spooner Trio and Charlotte Kendrick. |
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| 9:00 pm Cohen Great Hall | Indaba Dance Party
Dance the night away with music courtesy of Indaba and beer courtesy of Harpoon. Not a bad combo. |
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